Rove just made its rewards program a little more interesting.

The company just added Air Canada Aeroplan to its repertoire of transfer partners and launched a 25% transfer bonus to celebrate the addition. If you already use Aeroplan for flight awards, this is your chance to stretch your Rove miles a bit further.

The new partnership allows you to transfer Rove miles to Aeroplan at a 1:1 ratio. But through June 6, 2026, transfers will receive a 25% bonus. That means every 1,000 Rove miles transferred will become 1,250 Aeroplan points.

Rove Adds Aeroplan as a Transfer Partner

Rove has been slowly building out its roster of airline loyalty partners as it establishes itself in the transferable-rewards space. And now Aeroplan has joined the lineup that already includes programs like Flying Blue, Turkish Airlines Miles&Smiles, and Finnair Plus. Adding Aeroplan is arguably one of Rove’s most useful partnerships yet.

Aeroplan remains popular in the points and miles world thanks to its broad Star Alliance network, reasonable award pricing on many routes, and lack of carrier-imposed surcharges on most partner bookings. Aeroplan points can be redeemed for flights on airlines like United Airlines, Lufthansa, Singapore Airlines, and nearly 60 other partners.

Related: Rove Miles: A Quick Guide to the “Universal Mile”

The 25% Transfer Bonus Sweetens the Deal

While new transfer partners are always welcome, the launch bonus is what really grabs attention here. A 25% transfer bonus is competitive with promotions offered by larger flexible-rewards currencies such as American Express Membership Rewards® or Chase Ultimate Rewards®.

That means transferring 20,000 Rove miles would give you 25,000 Aeroplan points instead—and with the extra 5,000 points, you could add a stopover to an international Aeroplan award ticket.

Still, you should avoid transferring speculatively. Remember that once you transfer your points, they can’t be moved back to Rove. Plus, award pricing can always change.

However, with Aeroplan award chart changes coming in June 2026, this bonus could be a good opportunity to lock in current redemption rates before many awards become more expensive.

Is Rove Becoming More Competitive?

Rove still sits firmly in “upstart” territory compared to established transferable points programs from Amex, Chase and Capital One. But additions like Aeroplan help make the platform feel much more relevant for award travelers instead of simply another shopping portal—not that there’s anything wrong with shopping portals! 

The program also stands out because it doesn’t require a credit card to earn rewards. You can earn Rove miles through hotel bookings, flights, and online shopping purchases.

Whether that’s enough to compete long term remains to be seen. But adding Aeroplan—and attaching a generous transfer bonus to the launch—is a huge step in the right direction.